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by Bénédicte Burguet-Journé

Prologue by Olivier Saillard

Epilogue by Sarah Andelman

“Fashion isn’t something that only exists in clothes. Fashion is in the air, carried by the wind. You sense it. Fashion is in the sky, and in the street.”

Gabrielle Chanel

Paris and fashion: a story of love and alchemy. For centuries, this city has been the undisputed capital of elegance and style. Why? Does it still set the standards?

Fifteen Paris-based fashion designers, from France and elsewhere, take us through the city’s streets, along the banks of the Seine and into squares and courtyards, to catch its special aura. They explain how this atmosphere steeped in history influences their work, referencing the mythic past of Saint Germain des Prés, the influence of the New Wave and the emergence of buzzing new neighbourhoods. Naturally, they dwell on that much-admired and fantasised feminine figure: the Parisienne.

Through a series of leisurely question-and-answer interviews, this book reveals fashion’s complex relationship with Paris today. One thing is for certain: the city has an abiding love for style and culture – and it’s mutual.


260 x 200mm
192 pages, colour illustrated

Publisher: Apricate Books

First edition, 2019

ISBN 978-1-9996584-2-7


Free UK shipping


As a journalist and editor, Bénédicte Burguet-Journé has been a specialist lifestyle writer for Le Figaro and a lifestyle and fashion editor for Vanity Fair France.

Burguet specialises in fashion, jewellery and watches, attending all the major fashion weeks and luxury fairs.

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